What does SEO stand for?

What does SEO stand for?
The acronym usually means Search Engine Optimization and can also mean Search Engine Optimizer; the former means making subtle changes in your online content to make it more attractive to the search engines such as Google, Yahoo, Bing, etc to gain higher ranking; and the later the person or company doing the work of SEO.

The whole point for many website owners is be ranked higher in Organic search results; so that their site is seen more.  Therefore they think they will get more clicks or eyeballs the higher in the results they are.

Most will do just about anything for this, and that’s the danger in SEO where if you forget who the customer is you’ll most likely not do the right thing.  Your customer is the Search Engine customer not the search engine itself.  If you only employ tactics to entice search engine you are only employing temporary tactics that will eventually go away with new algorithm changes.

SEO is not just one process, really it’s several different processes that when combined help create a higher ranking effect.  The hard part about doing SEO is constantly adapting to the changing search engine algorithm.  You can learn some basic rules about SEO from Google itself in the Webmaster tools help section.

What does SEO stand for?
According to Wikipedia SEO or Search engine optimization is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.  How you do that is the combination of several processes that I mentioned above. 

The best way to optimize a site for SEO is to first write content that is unique, compelling, and useful.  Then take that and decide how you want to optimize it for search using several different processes.

What do you think SEO is?  If you have any questions about how search engine optimization can benefit your website and business even if your not in Seattle, leave a comment.  I’ll get back to you.

You can also come to hear me speak at an local Online Publishing event in Bellevue, WA on Oct 30th to hear more about what SEO is http://biznik.com/events/publishing-yourself-release-the-author-in-youa-daylong-salon-on-self-publishing-and-self-promotion-0 .


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