What is Online Marketing?

 What is Online Marketing? It’s simply marketing products and/or services by hosting a blog or website on the internet. The marketing information or content added to a blog or website should be relevant only to what is being marketed. This online advertising can be done by the person or company who provides the service or product, and in many cases the marketing campaign is hired out to a 3rd party web-marketing company.

What is online marketing benefits?

Some of the greatest benefits of internet marketing from a perspective of the advertiser is that you can target very specific segments of customers using good SEO techniques. Costs are cheaper than traditional direct marketing methods since a web page is virtually free, no mailing costs, and the biggest benefit must certainly be the results of a campaign are seen almost instantly.

To target a specific demographic you will want to tailor your advertising content specifically to that group. You will want to make sure you’re using the right words that they would be using to search for a solution to their problem, you would want to deliver your message in the media your target customer would want to receive it in, some people like to read, others prefer listening, and still others prefer to watch a video. Think about how your customer would want to consume your content.

What is online marketing techniques?

 There are many different techniques used in online-marketing just as there are in traditional advertising. Several techniques are to use banner ads, pay per click, email marketing, driving traffic to an e-commerce site, email capture pages, and more. However the signel most effective technique is to followup with your customers. Without that they cannot buy the product or service. The list is only limited to your imagination as someone will always find a way to combine things to create a new way to get a marketing message out.

 Wikipedia defines: What is online marketing? as

“Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

Today i-marketing is much more than just sending an email to an email list with a message to just buy a product or service. Most people are too used to seeing these blatant pleas to buy and ignore them. Due to this more savvy customer or client most online marketers are beginning to incorporate more social aspects to their marketing efforts.

Campaigns now are longer, more engaging with the customer to create a conversation around the product or service, and usually show the customer exactly how what they are going to sell will solve your customers pain, and lastly almost always current e-marketing campaign’s give away additional products or services to add more value than what you are paying for. Lastly please remember to make it easy for your customer to do what you are asking them to do.

This post is not meant to be a comprehensive list of everything about marketing online.  If you have any comments, questions, or need any help about what is online marketing, please leave them below.  I will do my best to answer them all and would absolutely love it if you became a fan of my Facebook page, see the badge to the right.

Search Engine Optimization Using A Keyword Tool.

This Is A Great Search Engine Optimization Tool.

Watch the Video below.  Do you think you know what your site pages are all about?  You’ve chosen all the keywords you can think of for your terms . 

Put them all over in the text in good SEO fashion, but some how still you’re not getting the targeted traffic you think your site should attract.  What can you do?  (read more below)

If the traffic your getting isn’t converting as much as you would like.  Then it’s time to see what the search engines think your site is relevant for. 

Search Engine Optimization is clearly about having relevant words in the content of your site.  So keeping an eye on what the search engines think your site is relevant is important.  The above Seattle Online Marketing video is all about how to use 1 specific keyword tool to find that out.   Click on the seattle SEO video now.

Content Creation and Re-purposing

 

One of the biggest drivers of traffic and Search Engine Optimization is having real, quality, and  helpful information.  Creating new fresh content for your blog or website does not always have to be all typed, or take a long time to create. 

Being able to describe a service or product with a photo, piece of hand drawn art, an audio file, or video is just as valuable or more so than writing 1000 words to say the same message. 

The important parts are that your content is helpful, interesting, centered around keywords and phrases of your subject matter, and delivered in the modalities that your visitors want to consume it in.

What value would there be in someone who is looking for an ebook to read immediately but have to wait for it in the mail?

Re-purpose what you have

 If you look at what you already have I’m sure there are peices you have that could be re-purposed into a different form.  For example do you have any video or products or services? 

Those can become standalone reports, white papers, an audio, maybe a series of audios, and so on with very little cost. 

You can then either sell them or use it as list bait.  Again here is where creativity will reward you.  Right now there is a perceived higher value on video than anything.  So the more video you can publish in your area of expertise the more your business will flourish. 

The Internet is fast becoming a multimedia rich environment that we will use more and more as the years wear on.  We will not become less dependant on it in the future.

Looking at what kinds of content you have already; Seattle Online Marketing will be able to guide your business in the choices of what to do with it. 

We can develop new pieces and also re-purpose what is existing.  Contact us to discuss a plan in more detail.