Analytics

Analytics make it so you can see trends easily.

Metrics show you trends

Measuring your success is the only way to know if you are improving or not.  Seattle Online Marketing is very aware of how analytics can show trends, show real successes, and also show when more testing is necessary.   

Specific measurements that Google Analytics can show you are, how many visitors have found your site, what geograhic area they come from, top keywords used to find your site, how long visitors are browsing your sites pages, data on users looking at your site with a mobile phone, and many more.  

You can use all of this data to make decisions on adding a new content to your site, it can tell you what words people have used to find your site, you can drill into logistics of where your visitors come from and many other features.  

One thing I like to do is to combine analytics, split testing, and have a specific action to ask visitors, like sign up to an email list.  Then you can measure effectiveness of seo copywriting, headlines, and other specific targets.  Getting data on these can help pinpoint further tweaks and changes until you have a top performing campaign.  

Another great use for data like this is for an AdWords campaign. 
Along with Google Analytics your Web Server logs can also shed light on interesting bits of data that can be very useful.  Seattle Online Marketing can help get the right mix of data for your online marketing business.