Content Creation and Re-purposing

 

One of the biggest drivers of traffic and Search Engine Optimization is having real, quality, and  helpful information.  Creating new fresh content for your blog or website does not always have to be all typed, or take a long time to create. 

Being able to describe a service or product with a photo, piece of hand drawn art, an audio file, or video is just as valuable or more so than writing 1000 words to say the same message. 

The important parts are that your content is helpful, interesting, centered around keywords and phrases of your subject matter, and delivered in the modalities that your visitors want to consume it in.

What value would there be in someone who is looking for an ebook to read immediately but have to wait for it in the mail?

Re-purpose what you have

 If you look at what you already have I’m sure there are peices you have that could be re-purposed into a different form.  For example do you have any video or products or services? 

Those can become standalone reports, white papers, an audio, maybe a series of audios, and so on with very little cost. 

You can then either sell them or use it as list bait.  Again here is where creativity will reward you.  Right now there is a perceived higher value on video than anything.  So the more video you can publish in your area of expertise the more your business will flourish. 

The Internet is fast becoming a multimedia rich environment that we will use more and more as the years wear on.  We will not become less dependant on it in the future.

Looking at what kinds of content you have already; Seattle Online Marketing will be able to guide your business in the choices of what to do with it. 

We can develop new pieces and also re-purpose what is existing.  Contact us to discuss a plan in more detail.