What does SEO stand for?

What does SEO stand for?
The acronym usually means Search Engine Optimization and can also mean Search Engine Optimizer; the former means making subtle changes in your online content to make it more attractive to the search engines such as Google, Yahoo, Bing, etc to gain higher ranking; and the later the person or company doing the work of SEO.

The whole point for many website owners is be ranked higher in Organic search results; so that their site is seen more.  Therefore they think they will get more clicks or eyeballs the higher in the results they are.

Most will do just about anything for this, and that’s the danger in SEO where if you forget who the customer is you’ll most likely not do the right thing.  Your customer is the Search Engine customer not the search engine itself.  If you only employ tactics to entice search engine you are only employing temporary tactics that will eventually go away with new algorithm changes.

SEO is not just one process, really it’s several different processes that when combined help create a higher ranking effect.  The hard part about doing SEO is constantly adapting to the changing search engine algorithm.  You can learn some basic rules about SEO from Google itself in the Webmaster tools help section.

What does SEO stand for?
According to Wikipedia SEO or Search engine optimization is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.  How you do that is the combination of several processes that I mentioned above. 

The best way to optimize a site for SEO is to first write content that is unique, compelling, and useful.  Then take that and decide how you want to optimize it for search using several different processes.

What do you think SEO is?  If you have any questions about how search engine optimization can benefit your website and business even if your not in Seattle, leave a comment.  I’ll get back to you.

You can also come to hear me speak at an local Online Publishing event in Bellevue, WA on Oct 30th to hear more about what SEO is http://biznik.com/events/publishing-yourself-release-the-author-in-youa-daylong-salon-on-self-publishing-and-self-promotion-0 .

Search Engine Optimization Using A Keyword Tool.

This Is A Great Search Engine Optimization Tool.

Watch the Video below.  Do you think you know what your site pages are all about?  You’ve chosen all the keywords you can think of for your terms . 

Put them all over in the text in good SEO fashion, but some how still you’re not getting the targeted traffic you think your site should attract.  What can you do?  (read more below)

If the traffic your getting isn’t converting as much as you would like.  Then it’s time to see what the search engines think your site is relevant for. 

Search Engine Optimization is clearly about having relevant words in the content of your site.  So keeping an eye on what the search engines think your site is relevant is important.  The above Seattle Online Marketing video is all about how to use 1 specific keyword tool to find that out.   Click on the seattle SEO video now.

Content Creation and Re-purposing

 

One of the biggest drivers of traffic and Search Engine Optimization is having real, quality, and  helpful information.  Creating new fresh content for your blog or website does not always have to be all typed, or take a long time to create. 

Being able to describe a service or product with a photo, piece of hand drawn art, an audio file, or video is just as valuable or more so than writing 1000 words to say the same message. 

The important parts are that your content is helpful, interesting, centered around keywords and phrases of your subject matter, and delivered in the modalities that your visitors want to consume it in.

What value would there be in someone who is looking for an ebook to read immediately but have to wait for it in the mail?

Re-purpose what you have

 If you look at what you already have I’m sure there are peices you have that could be re-purposed into a different form.  For example do you have any video or products or services? 

Those can become standalone reports, white papers, an audio, maybe a series of audios, and so on with very little cost. 

You can then either sell them or use it as list bait.  Again here is where creativity will reward you.  Right now there is a perceived higher value on video than anything.  So the more video you can publish in your area of expertise the more your business will flourish. 

The Internet is fast becoming a multimedia rich environment that we will use more and more as the years wear on.  We will not become less dependant on it in the future.

Looking at what kinds of content you have already; Seattle Online Marketing will be able to guide your business in the choices of what to do with it. 

We can develop new pieces and also re-purpose what is existing.  Contact us to discuss a plan in more detail.