SMX Advanced | Seattle

I am lucky enough to live in the great city of Seattle, the same town that this year’s SMX Advanced Expo and Seminar is being held.   It’s 2 days, June 8-9, 2010 downtown at the Bell Harbor Conference center, Pier 66 on the waterfront.  Some nice views of Elliot Bay and the Olympic mountains.    I registered for it a few weeks ago online and today was Day 1.  I ended up having enough time to go to the Expo this evening. 

I arrived a little later than I had expected but found the registration reception folks still nice and friendly, it was great to see that at the end of what must have been a long day.  Today was the first day of the Expo and Seminar.  Once I got my badge, I found some popcorn and a drink. 

I set out to talk with at least 4 different vendors.  Since they were almost all still there after 6pm I was able to talk with 4 of them.  

My favorite one of so far of the bunch I talked with was Optify

They make Analytic, Keyword, SEO, Lead Capture Tools and Analysis Reporting easier.  One specific tool to look out for is their Dashboard where everything the make can be accessed in one place.

I talked with a couple of their sales reps for a little while at the end of the day.  They really took the time to understand my business and market segment I am serving right now.  Then they showed me ways using thier easy to use tools, like back link builder, the keyword reporting, the dashboard, and how their search engine optimization tools could help me be more efficient in serving my own Seattle client’s SEO needs.

In talking with the guys at the booth I learned they are also based in Seattle which makes them very appealing to me since they are a local company. 

The reps knowledge of Search Engine Optimizationand how I could apply their tools to clients sites to streamline a few processes was really helpful and professional.  They were not just sales reps they knew clearly showed that they knew the tools, the market audience, and the subject matter.  A welcome combination in a Seminar Expo envrionment and not always the case.

I think Optify is worth a detailed second look and a certainly try out.  I’ll follow up this post and report back with my experience.

I’m looking forward to going back for Day 2, to see SEOmoz, snap some photo’s, networking, and much more.  I thought I saw a glimpse of some yellow shoes late in the evening.


Website Performance

You want a fast server if your using lots of graphics

Tuned like a Race Car.

Just like a racecar the hardware you host your site on may make difference depending on what use you intend for your website.  The physical performance of your server is one thing to keep in mind when you are building your Seattle Online Marketing presence. 

Having your blog or website on a shared web server with an account you control is a great start but as you grow moving to dedicated system might be something you need to look into. 

You will want to take care of this ahead of time, instead of later when your server load starts to slow the shared server down and even causing it to reboot.  Downtime is bad for you and you want to minizie it before it happens. 

Along with the number of people visiting your site is the ability of the server to send all the requested data to each person browsing it.  All the big photo’s, huge HD movies, and other fancy looking stuff causes your site to load slower. 

That in turn creates a score for Google that helps it rank yours along with the rest of your competition in the same niche.  Although they want to see multimedia rich useful sites they also do not want to send their customer to a site that takes for ever to load into the browser.