SMX Advanced | Seattle

I am lucky enough to live in the great city of Seattle, the same town that this year’s SMX Advanced Expo and Seminar is being held.   It’s 2 days, June 8-9, 2010 downtown at the Bell Harbor Conference center, Pier 66 on the waterfront.  Some nice views of Elliot Bay and the Olympic mountains.    I registered for it a few weeks ago online and today was Day 1.  I ended up having enough time to go to the Expo this evening. 

I arrived a little later than I had expected but found the registration reception folks still nice and friendly, it was great to see that at the end of what must have been a long day.  Today was the first day of the Expo and Seminar.  Once I got my badge, I found some popcorn and a drink. 

I set out to talk with at least 4 different vendors.  Since they were almost all still there after 6pm I was able to talk with 4 of them.  

My favorite one of so far of the bunch I talked with was Optify

They make Analytic, Keyword, SEO, Lead Capture Tools and Analysis Reporting easier.  One specific tool to look out for is their Dashboard where everything the make can be accessed in one place.

I talked with a couple of their sales reps for a little while at the end of the day.  They really took the time to understand my business and market segment I am serving right now.  Then they showed me ways using thier easy to use tools, like back link builder, the keyword reporting, the dashboard, and how their search engine optimization tools could help me be more efficient in serving my own Seattle client’s SEO needs.

In talking with the guys at the booth I learned they are also based in Seattle which makes them very appealing to me since they are a local company. 

The reps knowledge of Search Engine Optimizationand how I could apply their tools to clients sites to streamline a few processes was really helpful and professional.  They were not just sales reps they knew clearly showed that they knew the tools, the market audience, and the subject matter.  A welcome combination in a Seminar Expo envrionment and not always the case.

I think Optify is worth a detailed second look and a certainly try out.  I’ll follow up this post and report back with my experience.

I’m looking forward to going back for Day 2, to see SEOmoz, snap some photo’s, networking, and much more.  I thought I saw a glimpse of some yellow shoes late in the evening.

Will

Search Engine Optimization Using A Keyword Tool.

This Is A Great Search Engine Optimization Tool.

Watch the Video below.  Do you think you know what your site pages are all about?  You’ve chosen all the keywords you can think of for your terms . 

Put them all over in the text in good SEO fashion, but some how still you’re not getting the targeted traffic you think your site should attract.  What can you do?  (read more below)

If the traffic your getting isn’t converting as much as you would like.  Then it’s time to see what the search engines think your site is relevant for. 

Search Engine Optimization is clearly about having relevant words in the content of your site.  So keeping an eye on what the search engines think your site is relevant is important.  The above Seattle Online Marketing video is all about how to use 1 specific keyword tool to find that out.   Click on the seattle SEO video now.

Keyword Research

Keywords are the pieces to the puzzle

Getting the Keywords right makes the puzzle pieces fit.

Just like puzzle pieces the right Keywords matter.

We believe that keyword research is one of the most important tasks to be done very early in the Search Engine Optimization, if not the most important.  This is the foundation from which your Search Engine Ranking will come from. 

From the keyword research results vedry useful information such as, competition for what bids will cost is discovered, keywords that have hi or low competition, how searchers are searching, how many pages are indexed for keywords or phrases, this research will show how relevant some words are more than others. 

The time spent doing this activity is well worth it because it can eliminate having to clean up mistakes later on. 

If you do not choose the right keywords and related ones.  You may think your site is about one thing, but due to how the Search Engines see it they could see your site in a completely different way.  

Luckily for you Seattle Online Marketing knows a way to see how Google sees your site for keyword relevance.  At least you can test your content against it to help narrow that gap if there is one.      

Google looks at a website as you would a new aquatinece or doctor. 

Here’s, what I mean by how Google looks at your site as person.  When you first meet a new friend, you start by talking and listening to what they say, how they describe things, and hold conversations. 

You’re subconsciously evaluating them for truth, depth of subject matter, etc.  It is clearly evident what someone knows when they start speaking about a specific subject.  In your discussion you learn their depth of knowledge.  

If you have some knowledge in that area you listen for corollary words that pertain to that subject. 

In looking for a doctor you would ask about degrees they have,  where they went to school, how long they’ve been practicing, new methods they’ve picked up, how he she acts, and dresses.  Do they all fit the part.

Google is looking at each website for it’s own search customer.  They will only send them your link if you look to them as an expert or knowledgeable in the field of your keywords. 

 Be multidimensional.

They are looking at websites as you would a person, and looking for the multidimensional aspects of that person.  No one is single or bi-dimensional only.   Your website also needs to have supporting keywords and language to round out your site as being an expert on your subject matter.  

If you have no desire for organic free traffic and being listed in the Top Search Engine Results.  In that case to get targeted traffic you will be buying traffic using Pay per Click ads, and other paid methods.  Then this is of less of a concern for you but that kind of site is not the usual local busienss site.

For example all the SEO work in the world will do no good if you are trying to rank for the term Seattle Online Marketing and your content is about all the different kinds of Marketing methods there are in the world.  

However if your domain name were Marketing.com the Online Marketing would certainly be something to have on your site.