What is Online Marketing?

 What is Online Marketing? It’s simply marketing products and/or services by hosting a blog or website on the internet. The marketing information or content added to a blog or website should be relevant only to what is being marketed. This online advertising can be done by the person or company who provides the service or product, and in many cases the marketing campaign is hired out to a 3rd party web-marketing company.

What is online marketing benefits?

Some of the greatest benefits of internet marketing from a perspective of the advertiser is that you can target very specific segments of customers using good SEO techniques. Costs are cheaper than traditional direct marketing methods since a web page is virtually free, no mailing costs, and the biggest benefit must certainly be the results of a campaign are seen almost instantly.

To target a specific demographic you will want to tailor your advertising content specifically to that group. You will want to make sure you’re using the right words that they would be using to search for a solution to their problem, you would want to deliver your message in the media your target customer would want to receive it in, some people like to read, others prefer listening, and still others prefer to watch a video. Think about how your customer would want to consume your content.

What is online marketing techniques?

 There are many different techniques used in online-marketing just as there are in traditional advertising. Several techniques are to use banner ads, pay per click, email marketing, driving traffic to an e-commerce site, email capture pages, and more. However the signel most effective technique is to followup with your customers. Without that they cannot buy the product or service. The list is only limited to your imagination as someone will always find a way to combine things to create a new way to get a marketing message out.

 Wikipedia defines: What is online marketing? as

“Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

Today i-marketing is much more than just sending an email to an email list with a message to just buy a product or service. Most people are too used to seeing these blatant pleas to buy and ignore them. Due to this more savvy customer or client most online marketers are beginning to incorporate more social aspects to their marketing efforts.

Campaigns now are longer, more engaging with the customer to create a conversation around the product or service, and usually show the customer exactly how what they are going to sell will solve your customers pain, and lastly almost always current e-marketing campaign’s give away additional products or services to add more value than what you are paying for. Lastly please remember to make it easy for your customer to do what you are asking them to do.

This post is not meant to be a comprehensive list of everything about marketing online.  If you have any comments, questions, or need any help about what is online marketing, please leave them below.  I will do my best to answer them all and would absolutely love it if you became a fan of my Facebook page, see the badge to the right.

Marketing in the Age of Google

I just attended a local Seattle marketing event this evening at The Garage.  The Seattle Direct Marketing Association  had their last event for this years “season” with a mid week mixer.  

To top off their year they invited Seattle author, Vanessa Fox, to speak about Search, the event was titled Your Online Strategy IS Your Business Strategy .   Ms. Fox’s new book  is titled Marketing in the Age of Google.   She’s most famous for starting the “Webmaster Central” part of Google back in the day.

Marketing in the Age of Google.Her talk started with how we are using search now as opposed to what it was for 9 and 10 years ago.  Her point of how ingrained we are now to use search was an interesting point. 

Think about the last time you used a search engine to find something.  It’s all too common to see someone using a phone to find a restaurant, bookstore, bank, etc.    

She even suggested that the human animal is hard wired to seek, searching creates a need for us to search even more!  We’re addicted to search!   A very interesting idea, that I am sure psychologists will have a field day with.

The real meat of her presentation was about how businesses should think of their websites in terms of search and searchers.  

She pointed out a few ways that some very large established businesses failed to understand how their customer had found their site or was searching for it. 

All businesses that have an online presence should understand or create a customer profile so they can understand better what the customer is looking for. 

Searching and the Internet are not going away any day soon, and statistics are showing the opposite, that we in fact are becoming more and more tied to it everyday.

I was very glad to have had the opportunity to hear her presentation and about her new book, Marketing in the Age of Google

I bought my own signed copy, from what I have read already I know there are new insights to be gained.  I am certainly going to read it and do some experiments.  Any Seattle business considering an online marketing program would benefit from reading this well thought out book.  Buy your copy today!

Inital thoughts so far in reading.  Her book is one that many business owners should read if they are beginning to think their business would benefit from Organic Search traffic.  Any business that realizes they need an online presence would be smart in first looking at their organic search strategy. 

Ms Fox’s book goes into details on how to best plan a search engine optimization strategy for businesses that have yet to think about such subjects.  Fox’s book is not heavy on the technical aspects of SEO for businesses but in reality she guides them very thoguhtfully to first understand what their customer is searching for.   

Will

Keyword Research

Keywords are the pieces to the puzzle

Getting the Keywords right makes the puzzle pieces fit.

Just like puzzle pieces the right Keywords matter.

We believe that keyword research is one of the most important tasks to be done very early in the Search Engine Optimization, if not the most important.  This is the foundation from which your Search Engine Ranking will come from. 

From the keyword research results vedry useful information such as, competition for what bids will cost is discovered, keywords that have hi or low competition, how searchers are searching, how many pages are indexed for keywords or phrases, this research will show how relevant some words are more than others. 

The time spent doing this activity is well worth it because it can eliminate having to clean up mistakes later on. 

If you do not choose the right keywords and related ones.  You may think your site is about one thing, but due to how the Search Engines see it they could see your site in a completely different way.  

Luckily for you Seattle Online Marketing knows a way to see how Google sees your site for keyword relevance.  At least you can test your content against it to help narrow that gap if there is one.      

Google looks at a website as you would a new aquatinece or doctor. 

Here’s, what I mean by how Google looks at your site as person.  When you first meet a new friend, you start by talking and listening to what they say, how they describe things, and hold conversations. 

You’re subconsciously evaluating them for truth, depth of subject matter, etc.  It is clearly evident what someone knows when they start speaking about a specific subject.  In your discussion you learn their depth of knowledge.  

If you have some knowledge in that area you listen for corollary words that pertain to that subject. 

In looking for a doctor you would ask about degrees they have,  where they went to school, how long they’ve been practicing, new methods they’ve picked up, how he she acts, and dresses.  Do they all fit the part.

Google is looking at each website for it’s own search customer.  They will only send them your link if you look to them as an expert or knowledgeable in the field of your keywords. 

 Be multidimensional.

They are looking at websites as you would a person, and looking for the multidimensional aspects of that person.  No one is single or bi-dimensional only.   Your website also needs to have supporting keywords and language to round out your site as being an expert on your subject matter.  

If you have no desire for organic free traffic and being listed in the Top Search Engine Results.  In that case to get targeted traffic you will be buying traffic using Pay per Click ads, and other paid methods.  Then this is of less of a concern for you but that kind of site is not the usual local busienss site.

For example all the SEO work in the world will do no good if you are trying to rank for the term Seattle Online Marketing and your content is about all the different kinds of Marketing methods there are in the world.  

However if your domain name were Marketing.com the Online Marketing would certainly be something to have on your site.