What is Online Marketing?

 What is Online Marketing? It’s simply marketing products and/or services by hosting a blog or website on the internet. The marketing information or content added to a blog or website should be relevant only to what is being marketed. This online advertising can be done by the person or company who provides the service or product, and in many cases the marketing campaign is hired out to a 3rd party web-marketing company.

What is online marketing benefits?

Some of the greatest benefits of internet marketing from a perspective of the advertiser is that you can target very specific segments of customers using good SEO techniques. Costs are cheaper than traditional direct marketing methods since a web page is virtually free, no mailing costs, and the biggest benefit must certainly be the results of a campaign are seen almost instantly.

To target a specific demographic you will want to tailor your advertising content specifically to that group. You will want to make sure you’re using the right words that they would be using to search for a solution to their problem, you would want to deliver your message in the media your target customer would want to receive it in, some people like to read, others prefer listening, and still others prefer to watch a video. Think about how your customer would want to consume your content.

What is online marketing techniques?

 There are many different techniques used in online-marketing just as there are in traditional advertising. Several techniques are to use banner ads, pay per click, email marketing, driving traffic to an e-commerce site, email capture pages, and more. However the signel most effective technique is to followup with your customers. Without that they cannot buy the product or service. The list is only limited to your imagination as someone will always find a way to combine things to create a new way to get a marketing message out.

 Wikipedia defines: What is online marketing? as

“Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

Today i-marketing is much more than just sending an email to an email list with a message to just buy a product or service. Most people are too used to seeing these blatant pleas to buy and ignore them. Due to this more savvy customer or client most online marketers are beginning to incorporate more social aspects to their marketing efforts.

Campaigns now are longer, more engaging with the customer to create a conversation around the product or service, and usually show the customer exactly how what they are going to sell will solve your customers pain, and lastly almost always current e-marketing campaign’s give away additional products or services to add more value than what you are paying for. Lastly please remember to make it easy for your customer to do what you are asking them to do.

This post is not meant to be a comprehensive list of everything about marketing online.  If you have any comments, questions, or need any help about what is online marketing, please leave them below.  I will do my best to answer them all and would absolutely love it if you became a fan of my Facebook page, see the badge to the right.

SMX Advanced | Seattle

I am lucky enough to live in the great city of Seattle, the same town that this year’s SMX Advanced Expo and Seminar is being held.   It’s 2 days, June 8-9, 2010 downtown at the Bell Harbor Conference center, Pier 66 on the waterfront.  Some nice views of Elliot Bay and the Olympic mountains.    I registered for it a few weeks ago online and today was Day 1.  I ended up having enough time to go to the Expo this evening. 

I arrived a little later than I had expected but found the registration reception folks still nice and friendly, it was great to see that at the end of what must have been a long day.  Today was the first day of the Expo and Seminar.  Once I got my badge, I found some popcorn and a drink. 

I set out to talk with at least 4 different vendors.  Since they were almost all still there after 6pm I was able to talk with 4 of them.  

My favorite one of so far of the bunch I talked with was Optify

They make Analytic, Keyword, SEO, Lead Capture Tools and Analysis Reporting easier.  One specific tool to look out for is their Dashboard where everything the make can be accessed in one place.

I talked with a couple of their sales reps for a little while at the end of the day.  They really took the time to understand my business and market segment I am serving right now.  Then they showed me ways using thier easy to use tools, like back link builder, the keyword reporting, the dashboard, and how their search engine optimization tools could help me be more efficient in serving my own Seattle client’s SEO needs.

In talking with the guys at the booth I learned they are also based in Seattle which makes them very appealing to me since they are a local company. 

The reps knowledge of Search Engine Optimizationand how I could apply their tools to clients sites to streamline a few processes was really helpful and professional.  They were not just sales reps they knew clearly showed that they knew the tools, the market audience, and the subject matter.  A welcome combination in a Seminar Expo envrionment and not always the case.

I think Optify is worth a detailed second look and a certainly try out.  I’ll follow up this post and report back with my experience.

I’m looking forward to going back for Day 2, to see SEOmoz, snap some photo’s, networking, and much more.  I thought I saw a glimpse of some yellow shoes late in the evening.

Will

Inbound BackLinks

In bound links are not like a message in a bottle.

Long before the Internet, to link to someone far away, you could have sent a message in a bottle.

Everyone votes all the time by choosing something to buy, eat, do, etc.  When someone adds a link to your Seattle Business website, they are casting one vote for you.  It’s also called backlinking.

Google looks at the links on other sites pointing to yours as a vote and uses that in some algorithm to help establish a measure of authority.  Just like with the keywords the relevancy of the site linking to yours matters. 

When there is a site that is higher in authority linking to yours then that is the best since they are saying you also are very highly looked upon. 

Inbound Link Quality Matters.

The converse of that is also true.  Although the number of  backlinks matters and so does the quality of where they come from.  It’s a little like high school, but you can also think of it this way. 

When you are professional in some field you usually belong to some association which just by belonging gives you a little more profe4ssional credibility, that is how I think Google looks at inbound links.

There are ways of getting these and I believe the speed at which they appear also matter, which relegates this task to be like a gardening project.  Your always pulling weeds and so your always looking for another link. 

Comments on blogs count, forums, and a number of other places, just make sure that it’s relevant to your subject matter. 

Campaign’s to increase inbound links can be time consuming but the right one could make a big difference you are looking for.