What is Online Marketing?

 What is Online Marketing? It’s simply marketing products and/or services by hosting a blog or website on the internet. The marketing information or content added to a blog or website should be relevant only to what is being marketed. This online advertising can be done by the person or company who provides the service or product, and in many cases the marketing campaign is hired out to a 3rd party web-marketing company.

What is online marketing benefits?

Some of the greatest benefits of internet marketing from a perspective of the advertiser is that you can target very specific segments of customers using good SEO techniques. Costs are cheaper than traditional direct marketing methods since a web page is virtually free, no mailing costs, and the biggest benefit must certainly be the results of a campaign are seen almost instantly.

To target a specific demographic you will want to tailor your advertising content specifically to that group. You will want to make sure you’re using the right words that they would be using to search for a solution to their problem, you would want to deliver your message in the media your target customer would want to receive it in, some people like to read, others prefer listening, and still others prefer to watch a video. Think about how your customer would want to consume your content.

What is online marketing techniques?

 There are many different techniques used in online-marketing just as there are in traditional advertising. Several techniques are to use banner ads, pay per click, email marketing, driving traffic to an e-commerce site, email capture pages, and more. However the signel most effective technique is to followup with your customers. Without that they cannot buy the product or service. The list is only limited to your imagination as someone will always find a way to combine things to create a new way to get a marketing message out.

 Wikipedia defines: What is online marketing? as

“Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

Today i-marketing is much more than just sending an email to an email list with a message to just buy a product or service. Most people are too used to seeing these blatant pleas to buy and ignore them. Due to this more savvy customer or client most online marketers are beginning to incorporate more social aspects to their marketing efforts.

Campaigns now are longer, more engaging with the customer to create a conversation around the product or service, and usually show the customer exactly how what they are going to sell will solve your customers pain, and lastly almost always current e-marketing campaign’s give away additional products or services to add more value than what you are paying for. Lastly please remember to make it easy for your customer to do what you are asking them to do.

This post is not meant to be a comprehensive list of everything about marketing online.  If you have any comments, questions, or need any help about what is online marketing, please leave them below.  I will do my best to answer them all and would absolutely love it if you became a fan of my Facebook page, see the badge to the right.

Marketing in the Age of Google

I just attended a local Seattle marketing event this evening at The Garage.  The Seattle Direct Marketing Association  had their last event for this years “season” with a mid week mixer.  

To top off their year they invited Seattle author, Vanessa Fox, to speak about Search, the event was titled Your Online Strategy IS Your Business Strategy .   Ms. Fox’s new book  is titled Marketing in the Age of Google.   She’s most famous for starting the “Webmaster Central” part of Google back in the day.

Marketing in the Age of Google.Her talk started with how we are using search now as opposed to what it was for 9 and 10 years ago.  Her point of how ingrained we are now to use search was an interesting point. 

Think about the last time you used a search engine to find something.  It’s all too common to see someone using a phone to find a restaurant, bookstore, bank, etc.    

She even suggested that the human animal is hard wired to seek, searching creates a need for us to search even more!  We’re addicted to search!   A very interesting idea, that I am sure psychologists will have a field day with.

The real meat of her presentation was about how businesses should think of their websites in terms of search and searchers.  

She pointed out a few ways that some very large established businesses failed to understand how their customer had found their site or was searching for it. 

All businesses that have an online presence should understand or create a customer profile so they can understand better what the customer is looking for. 

Searching and the Internet are not going away any day soon, and statistics are showing the opposite, that we in fact are becoming more and more tied to it everyday.

I was very glad to have had the opportunity to hear her presentation and about her new book, Marketing in the Age of Google

I bought my own signed copy, from what I have read already I know there are new insights to be gained.  I am certainly going to read it and do some experiments.  Any Seattle business considering an online marketing program would benefit from reading this well thought out book.  Buy your copy today!

Inital thoughts so far in reading.  Her book is one that many business owners should read if they are beginning to think their business would benefit from Organic Search traffic.  Any business that realizes they need an online presence would be smart in first looking at their organic search strategy. 

Ms Fox’s book goes into details on how to best plan a search engine optimization strategy for businesses that have yet to think about such subjects.  Fox’s book is not heavy on the technical aspects of SEO for businesses but in reality she guides them very thoguhtfully to first understand what their customer is searching for.   

Will

Market Research

Hit the bullseye with market research.
Hit the bullseye with online market research

Market Research is Key

Since your business is already running and started and you have an online presence you have done some kind of Market Research.  The market research that needs to be done pertains to online, where do the crowds for your products or service congregate. 

It is much easier to find a crowd and stand in front of it then to try to get it to congregate in front of you. 

From this perspective of finding where the crowd is we can then ascertain many more features that are valuable to know such as demographics, likes, dislikes, interests, and so on. 

From that information you can start to formulate a plan of how to market to them online.  Each crowd is a little different with respect to the niche, product or service they are seeking, talking about, interested in. 

You can find crowd information like this on blogs, websites, forums, etc.

Finding your competition and identifying what they are doing is also a large part of online Marketing research.  Knowing how they are advertising, keywords they are bidding on in google AdWords, seeing, reading, and analyzing their content all helps to put the big picture together.