Market Research

Hit the bullseye with market research.
Hit the bullseye with online market research

Market Research is Key

Since your business is already running and started and you have an online presence you have done some kind of Market Research.  The market research that needs to be done pertains to online, where do the crowds for your products or service congregate. 

It is much easier to find a crowd and stand in front of it then to try to get it to congregate in front of you. 

From this perspective of finding where the crowd is we can then ascertain many more features that are valuable to know such as demographics, likes, dislikes, interests, and so on. 

From that information you can start to formulate a plan of how to market to them online.  Each crowd is a little different with respect to the niche, product or service they are seeking, talking about, interested in. 

You can find crowd information like this on blogs, websites, forums, etc.

Finding your competition and identifying what they are doing is also a large part of online Marketing research.  Knowing how they are advertising, keywords they are bidding on in google AdWords, seeing, reading, and analyzing their content all helps to put the big picture together.

0 comments ↓

There are no comments yet...Kick things off by filling out the form below.

Leave a Comment

*