Entries Tagged 'online marketing' ↓

What is Online Marketing?

 What is Online Marketing? It’s simply marketing products and/or services by hosting a blog or website on the internet. The marketing information or content added to a blog or website should be relevant only to what is being marketed. This online advertising can be done by the person or company who provides the service or product, and in many cases the marketing campaign is hired out to a 3rd party web-marketing company.

What is online marketing benefits?

Some of the greatest benefits of internet marketing from a perspective of the advertiser is that you can target very specific segments of customers using good SEO techniques. Costs are cheaper than traditional direct marketing methods since a web page is virtually free, no mailing costs, and the biggest benefit must certainly be the results of a campaign are seen almost instantly.

To target a specific demographic you will want to tailor your advertising content specifically to that group. You will want to make sure you’re using the right words that they would be using to search for a solution to their problem, you would want to deliver your message in the media your target customer would want to receive it in, some people like to read, others prefer listening, and still others prefer to watch a video. Think about how your customer would want to consume your content.

What is online marketing techniques?

 There are many different techniques used in online-marketing just as there are in traditional advertising. Several techniques are to use banner ads, pay per click, email marketing, driving traffic to an e-commerce site, email capture pages, and more. However the signel most effective technique is to followup with your customers. Without that they cannot buy the product or service. The list is only limited to your imagination as someone will always find a way to combine things to create a new way to get a marketing message out.

 Wikipedia defines: What is online marketing? as

“Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

Today i-marketing is much more than just sending an email to an email list with a message to just buy a product or service. Most people are too used to seeing these blatant pleas to buy and ignore them. Due to this more savvy customer or client most online marketers are beginning to incorporate more social aspects to their marketing efforts.

Campaigns now are longer, more engaging with the customer to create a conversation around the product or service, and usually show the customer exactly how what they are going to sell will solve your customers pain, and lastly almost always current e-marketing campaign’s give away additional products or services to add more value than what you are paying for. Lastly please remember to make it easy for your customer to do what you are asking them to do.

This post is not meant to be a comprehensive list of everything about marketing online.  If you have any comments, questions, or need any help about what is online marketing, please leave them below.  I will do my best to answer them all and would absolutely love it if you became a fan of my Facebook page, see the badge to the right.