Entries Tagged 'Content Creation and Re-purposing' ↓

Marketing in the Age of Google

I just attended a local Seattle marketing event this evening at The Garage.  The Seattle Direct Marketing Association  had their last event for this years “season” with a mid week mixer.  

To top off their year they invited Seattle author, Vanessa Fox, to speak about Search, the event was titled Your Online Strategy IS Your Business Strategy .   Ms. Fox’s new book  is titled Marketing in the Age of Google.   She’s most famous for starting the “Webmaster Central” part of Google back in the day.

Marketing in the Age of Google.Her talk started with how we are using search now as opposed to what it was for 9 and 10 years ago.  Her point of how ingrained we are now to use search was an interesting point. 

Think about the last time you used a search engine to find something.  It’s all too common to see someone using a phone to find a restaurant, bookstore, bank, etc.    

She even suggested that the human animal is hard wired to seek, searching creates a need for us to search even more!  We’re addicted to search!   A very interesting idea, that I am sure psychologists will have a field day with.

The real meat of her presentation was about how businesses should think of their websites in terms of search and searchers.  

She pointed out a few ways that some very large established businesses failed to understand how their customer had found their site or was searching for it. 

All businesses that have an online presence should understand or create a customer profile so they can understand better what the customer is looking for. 

Searching and the Internet are not going away any day soon, and statistics are showing the opposite, that we in fact are becoming more and more tied to it everyday.

I was very glad to have had the opportunity to hear her presentation and about her new book, Marketing in the Age of Google

I bought my own signed copy, from what I have read already I know there are new insights to be gained.  I am certainly going to read it and do some experiments.  Any Seattle business considering an online marketing program would benefit from reading this well thought out book.  Buy your copy today!

Inital thoughts so far in reading.  Her book is one that many business owners should read if they are beginning to think their business would benefit from Organic Search traffic.  Any business that realizes they need an online presence would be smart in first looking at their organic search strategy. 

Ms Fox’s book goes into details on how to best plan a search engine optimization strategy for businesses that have yet to think about such subjects.  Fox’s book is not heavy on the technical aspects of SEO for businesses but in reality she guides them very thoguhtfully to first understand what their customer is searching for.   

Will

Content Creation and Re-purposing

 

One of the biggest drivers of traffic and Search Engine Optimization is having real, quality, and  helpful information.  Creating new fresh content for your blog or website does not always have to be all typed, or take a long time to create. 

Being able to describe a service or product with a photo, piece of hand drawn art, an audio file, or video is just as valuable or more so than writing 1000 words to say the same message. 

The important parts are that your content is helpful, interesting, centered around keywords and phrases of your subject matter, and delivered in the modalities that your visitors want to consume it in.

What value would there be in someone who is looking for an ebook to read immediately but have to wait for it in the mail?

Re-purpose what you have

 If you look at what you already have I’m sure there are peices you have that could be re-purposed into a different form.  For example do you have any video or products or services? 

Those can become standalone reports, white papers, an audio, maybe a series of audios, and so on with very little cost. 

You can then either sell them or use it as list bait.  Again here is where creativity will reward you.  Right now there is a perceived higher value on video than anything.  So the more video you can publish in your area of expertise the more your business will flourish. 

The Internet is fast becoming a multimedia rich environment that we will use more and more as the years wear on.  We will not become less dependant on it in the future.

Looking at what kinds of content you have already; Seattle Online Marketing will be able to guide your business in the choices of what to do with it. 

We can develop new pieces and also re-purpose what is existing.  Contact us to discuss a plan in more detail.