Entries from June 2010 ↓

SMX Advanced | Seattle

I am lucky enough to live in the great city of Seattle, the same town that this year’s SMX Advanced Expo and Seminar is being held.   It’s 2 days, June 8-9, 2010 downtown at the Bell Harbor Conference center, Pier 66 on the waterfront.  Some nice views of Elliot Bay and the Olympic mountains.    I registered for it a few weeks ago online and today was Day 1.  I ended up having enough time to go to the Expo this evening. 

I arrived a little later than I had expected but found the registration reception folks still nice and friendly, it was great to see that at the end of what must have been a long day.  Today was the first day of the Expo and Seminar.  Once I got my badge, I found some popcorn and a drink. 

I set out to talk with at least 4 different vendors.  Since they were almost all still there after 6pm I was able to talk with 4 of them.  

My favorite one of so far of the bunch I talked with was Optify

They make Analytic, Keyword, SEO, Lead Capture Tools and Analysis Reporting easier.  One specific tool to look out for is their Dashboard where everything the make can be accessed in one place.

I talked with a couple of their sales reps for a little while at the end of the day.  They really took the time to understand my business and market segment I am serving right now.  Then they showed me ways using thier easy to use tools, like back link builder, the keyword reporting, the dashboard, and how their search engine optimization tools could help me be more efficient in serving my own Seattle client’s SEO needs.

In talking with the guys at the booth I learned they are also based in Seattle which makes them very appealing to me since they are a local company. 

The reps knowledge of Search Engine Optimizationand how I could apply their tools to clients sites to streamline a few processes was really helpful and professional.  They were not just sales reps they knew clearly showed that they knew the tools, the market audience, and the subject matter.  A welcome combination in a Seminar Expo envrionment and not always the case.

I think Optify is worth a detailed second look and a certainly try out.  I’ll follow up this post and report back with my experience.

I’m looking forward to going back for Day 2, to see SEOmoz, snap some photo’s, networking, and much more.  I thought I saw a glimpse of some yellow shoes late in the evening.

Will

Marketing in the Age of Google

I just attended a local Seattle marketing event this evening at The Garage.  The Seattle Direct Marketing Association  had their last event for this years “season” with a mid week mixer.  

To top off their year they invited Seattle author, Vanessa Fox, to speak about Search, the event was titled Your Online Strategy IS Your Business Strategy .   Ms. Fox’s new book  is titled Marketing in the Age of Google.   She’s most famous for starting the “Webmaster Central” part of Google back in the day.

Marketing in the Age of Google.Her talk started with how we are using search now as opposed to what it was for 9 and 10 years ago.  Her point of how ingrained we are now to use search was an interesting point. 

Think about the last time you used a search engine to find something.  It’s all too common to see someone using a phone to find a restaurant, bookstore, bank, etc.    

She even suggested that the human animal is hard wired to seek, searching creates a need for us to search even more!  We’re addicted to search!   A very interesting idea, that I am sure psychologists will have a field day with.

The real meat of her presentation was about how businesses should think of their websites in terms of search and searchers.  

She pointed out a few ways that some very large established businesses failed to understand how their customer had found their site or was searching for it. 

All businesses that have an online presence should understand or create a customer profile so they can understand better what the customer is looking for. 

Searching and the Internet are not going away any day soon, and statistics are showing the opposite, that we in fact are becoming more and more tied to it everyday.

I was very glad to have had the opportunity to hear her presentation and about her new book, Marketing in the Age of Google

I bought my own signed copy, from what I have read already I know there are new insights to be gained.  I am certainly going to read it and do some experiments.  Any Seattle business considering an online marketing program would benefit from reading this well thought out book.  Buy your copy today!

Inital thoughts so far in reading.  Her book is one that many business owners should read if they are beginning to think their business would benefit from Organic Search traffic.  Any business that realizes they need an online presence would be smart in first looking at their organic search strategy. 

Ms Fox’s book goes into details on how to best plan a search engine optimization strategy for businesses that have yet to think about such subjects.  Fox’s book is not heavy on the technical aspects of SEO for businesses but in reality she guides them very thoguhtfully to first understand what their customer is searching for.   

Will