Entries from May 2010 ↓

Search Engine Optimization Using A Keyword Tool.

This Is A Great Search Engine Optimization Tool.

Watch the Video below.  Do you think you know what your site pages are all about?  You’ve chosen all the keywords you can think of for your terms . 

Put them all over in the text in good SEO fashion, but some how still you’re not getting the targeted traffic you think your site should attract.  What can you do?  (read more below)

If the traffic your getting isn’t converting as much as you would like.  Then it’s time to see what the search engines think your site is relevant for. 

Search Engine Optimization is clearly about having relevant words in the content of your site.  So keeping an eye on what the search engines think your site is relevant is important.  The above Seattle Online Marketing video is all about how to use 1 specific keyword tool to find that out.   Click on the seattle SEO video now.

Website Performance

You want a fast server if your using lots of graphics

Tuned like a Race Car.

Just like a racecar the hardware you host your site on may make difference depending on what use you intend for your website.  The physical performance of your server is one thing to keep in mind when you are building your Seattle Online Marketing presence. 

Having your blog or website on a shared web server with an account you control is a great start but as you grow moving to dedicated system might be something you need to look into. 

You will want to take care of this ahead of time, instead of later when your server load starts to slow the shared server down and even causing it to reboot.  Downtime is bad for you and you want to minizie it before it happens. 

Along with the number of people visiting your site is the ability of the server to send all the requested data to each person browsing it.  All the big photo’s, huge HD movies, and other fancy looking stuff causes your site to load slower. 

That in turn creates a score for Google that helps it rank yours along with the rest of your competition in the same niche.  Although they want to see multimedia rich useful sites they also do not want to send their customer to a site that takes for ever to load into the browser.

Analytics

Analytics make it so you can see trends easily.

Metrics show you trends

Measuring your success is the only way to know if you are improving or not.  Seattle Online Marketing is very aware of how analytics can show trends, show real successes, and also show when more testing is necessary.   

Specific measurements that Google Analytics can show you are, how many visitors have found your site, what geograhic area they come from, top keywords used to find your site, how long visitors are browsing your sites pages, data on users looking at your site with a mobile phone, and many more.  

You can use all of this data to make decisions on adding a new content to your site, it can tell you what words people have used to find your site, you can drill into logistics of where your visitors come from and many other features.  

One thing I like to do is to combine analytics, split testing, and have a specific action to ask visitors, like sign up to an email list.  Then you can measure effectiveness of seo copywriting, headlines, and other specific targets.  Getting data on these can help pinpoint further tweaks and changes until you have a top performing campaign.  

Another great use for data like this is for an AdWords campaign. 
Along with Google Analytics your Web Server logs can also shed light on interesting bits of data that can be very useful.  Seattle Online Marketing can help get the right mix of data for your online marketing business.

Inbound BackLinks

In bound links are not like a message in a bottle.

Long before the Internet, to link to someone far away, you could have sent a message in a bottle.

Everyone votes all the time by choosing something to buy, eat, do, etc.  When someone adds a link to your Seattle Business website, they are casting one vote for you.  It’s also called backlinking.

Google looks at the links on other sites pointing to yours as a vote and uses that in some algorithm to help establish a measure of authority.  Just like with the keywords the relevancy of the site linking to yours matters. 

When there is a site that is higher in authority linking to yours then that is the best since they are saying you also are very highly looked upon. 

Inbound Link Quality Matters.

The converse of that is also true.  Although the number of  backlinks matters and so does the quality of where they come from.  It’s a little like high school, but you can also think of it this way. 

When you are professional in some field you usually belong to some association which just by belonging gives you a little more profe4ssional credibility, that is how I think Google looks at inbound links.

There are ways of getting these and I believe the speed at which they appear also matter, which relegates this task to be like a gardening project.  Your always pulling weeds and so your always looking for another link. 

Comments on blogs count, forums, and a number of other places, just make sure that it’s relevant to your subject matter. 

Campaign’s to increase inbound links can be time consuming but the right one could make a big difference you are looking for.

Keyword Research

Keywords are the pieces to the puzzle

Getting the Keywords right makes the puzzle pieces fit.

Just like puzzle pieces the right Keywords matter.

We believe that keyword research is one of the most important tasks to be done very early in the Search Engine Optimization, if not the most important.  This is the foundation from which your Search Engine Ranking will come from. 

From the keyword research results vedry useful information such as, competition for what bids will cost is discovered, keywords that have hi or low competition, how searchers are searching, how many pages are indexed for keywords or phrases, this research will show how relevant some words are more than others. 

The time spent doing this activity is well worth it because it can eliminate having to clean up mistakes later on. 

If you do not choose the right keywords and related ones.  You may think your site is about one thing, but due to how the Search Engines see it they could see your site in a completely different way.  

Luckily for you Seattle Online Marketing knows a way to see how Google sees your site for keyword relevance.  At least you can test your content against it to help narrow that gap if there is one.      

Google looks at a website as you would a new aquatinece or doctor. 

Here’s, what I mean by how Google looks at your site as person.  When you first meet a new friend, you start by talking and listening to what they say, how they describe things, and hold conversations. 

You’re subconsciously evaluating them for truth, depth of subject matter, etc.  It is clearly evident what someone knows when they start speaking about a specific subject.  In your discussion you learn their depth of knowledge.  

If you have some knowledge in that area you listen for corollary words that pertain to that subject. 

In looking for a doctor you would ask about degrees they have,  where they went to school, how long they’ve been practicing, new methods they’ve picked up, how he she acts, and dresses.  Do they all fit the part.

Google is looking at each website for it’s own search customer.  They will only send them your link if you look to them as an expert or knowledgeable in the field of your keywords. 

 Be multidimensional.

They are looking at websites as you would a person, and looking for the multidimensional aspects of that person.  No one is single or bi-dimensional only.   Your website also needs to have supporting keywords and language to round out your site as being an expert on your subject matter.  

If you have no desire for organic free traffic and being listed in the Top Search Engine Results.  In that case to get targeted traffic you will be buying traffic using Pay per Click ads, and other paid methods.  Then this is of less of a concern for you but that kind of site is not the usual local busienss site.

For example all the SEO work in the world will do no good if you are trying to rank for the term Seattle Online Marketing and your content is about all the different kinds of Marketing methods there are in the world.  

However if your domain name were Marketing.com the Online Marketing would certainly be something to have on your site.

Market Research

Hit the bullseye with market research.
Hit the bullseye with online market research

Market Research is Key

Since your business is already running and started and you have an online presence you have done some kind of Market Research.  The market research that needs to be done pertains to online, where do the crowds for your products or service congregate. 

It is much easier to find a crowd and stand in front of it then to try to get it to congregate in front of you. 

From this perspective of finding where the crowd is we can then ascertain many more features that are valuable to know such as demographics, likes, dislikes, interests, and so on. 

From that information you can start to formulate a plan of how to market to them online.  Each crowd is a little different with respect to the niche, product or service they are seeking, talking about, interested in. 

You can find crowd information like this on blogs, websites, forums, etc.

Finding your competition and identifying what they are doing is also a large part of online Marketing research.  Knowing how they are advertising, keywords they are bidding on in google AdWords, seeing, reading, and analyzing their content all helps to put the big picture together.

Content Creation and Re-purposing

 

One of the biggest drivers of traffic and Search Engine Optimization is having real, quality, and  helpful information.  Creating new fresh content for your blog or website does not always have to be all typed, or take a long time to create. 

Being able to describe a service or product with a photo, piece of hand drawn art, an audio file, or video is just as valuable or more so than writing 1000 words to say the same message. 

The important parts are that your content is helpful, interesting, centered around keywords and phrases of your subject matter, and delivered in the modalities that your visitors want to consume it in.

What value would there be in someone who is looking for an ebook to read immediately but have to wait for it in the mail?

Re-purpose what you have

 If you look at what you already have I’m sure there are peices you have that could be re-purposed into a different form.  For example do you have any video or products or services? 

Those can become standalone reports, white papers, an audio, maybe a series of audios, and so on with very little cost. 

You can then either sell them or use it as list bait.  Again here is where creativity will reward you.  Right now there is a perceived higher value on video than anything.  So the more video you can publish in your area of expertise the more your business will flourish. 

The Internet is fast becoming a multimedia rich environment that we will use more and more as the years wear on.  We will not become less dependant on it in the future.

Looking at what kinds of content you have already; Seattle Online Marketing will be able to guide your business in the choices of what to do with it. 

We can develop new pieces and also re-purpose what is existing.  Contact us to discuss a plan in more detail.