Services

 

Search Engine Optimization Services

SEO

When your business website is combining all of the elements of search engine optimization; you will see a definite increase in the numbers of customers and ultimately profits.  Having your website search engine optimized will turn it into the virtual 24/7 salesperson you are looking for.

74% of Internet users perform local searches (Kelsey Group)

Most business websites today are not yet fully optimized to their fullest potential.   This is why it matters for your business at what ranking your website is listed.

 If you would like a consultation to see how your site could be improved to start to dominate searches for your keywords, contact us.

61% of local searches result in purchases (TMP/comScore)

Real Search Engine Optimization also known as SEO, is really a series of smaller tasks.  When all are combined to effect the overall website, that effect makes the whole site much more relevant for a specific topic.  Which results in the ranking or authority goes up in Search Engine result listings.  

A comprehensive list of these activities would include at least, market researchkeyword research, inbound links content creation , Analytics or analysis of visitor statistics, on page organization, and website  performance.   

73% of all online activity is related to local content (Google)

Seattle Online Marketing looks at all of these areas in your current business will recommend adjustments if needed.  We will also fully implement the areas that are not yet working for you.  

Please continue to read below for more of a description of the services we can do for you.  Contact us for any specific questions you may have.

35% of all searches are local (DM News)

Market Research

The type of market research pertains to online.  Where do the crowds for your products or service congregate?  It is much easier to find a crowd and stand in front of it then to try to get it to congregate in front of you.  From that information we can start to formulate a plan of how to best market to them.

Keyword Research

We believe that keyword research is one of the most important tasks, if not the most important.  It should be done first in the Search Engine Optimization process.  Keyword research is the foundation from which your Search Engine Ranking will come from. The time spent doing this activity is well worth it, because it can eliminate the need to clean up mistakes later. 

Inbound Links

Everyone votes.  When you choose something to buy, eat, do, etc.  When another website adds a link to your Seattle Business website, they are casting one vote for you.  Google looks at all the links on other sites, that are pointing to yours.  They see the inbound links as a vote for you also.  They use that information in an algorithm to make a decision that establishes a measure of authority for your site.

Analytics

Measuring your success is the only way to know if you are improving or not.  Seattle Online Marketing is very aware of how analytics shows trends, real successes, and also when more testing is necessary.  We use several different Analytics scripts to monitor our own sites.

Search Engine Ranking

This is merely a function of monitoring, since all these activities will help to increase this.  We’re looking to see if backlinks are increasing, where they come from, and creating content that is posted to high value sites across the web, etc.

Content Creation and Re-purposing

One of the biggest drivers of traffic and Search Engine Optimization is having real, quality, and  helpful information.  Creating new fresh content for your blog keeps visitors coming back for more.  The important parts are that your content is helpful, interesting, and centered around keywords and phrases of your subject matter.  Lastly it needs to be delivered in the modalities that your visitor’s want to consume it in.

Website Performance

The physical performance of your server is one thing to keep in mind when you are building your Seattle Online Marketing presence.   The amount of traffic visiting your site impacts it’s ability to send requested data to each person browsing.  All the big photo’s, huge HD movies, and other fancy looking stuff causes your site to load slower.  Google uses a site load time to help them rank you along with other sites.

On Page Organization

Along with the performance of your physical server that counts towards a rank, so does how your site layout.  Using the correct tags like Meta and Header tags in the correct order shows Google that you take the time to dot the i’s and cross the t’s.  It’s not a major issue however having your site layout built for speed helps.  We can help eliminate the needless code behind the site to increase efficiency.